About Us

Our Story

The first Swirls Ice Cream location opened its doors in SM Manila back in July 2009. With a burning passion for ice cream and a mission to delight taste buds across the Philippines, Swirls Ice Cream whizzed its way to different malls in no time!Swirls Ice Cream is the ultimate people-pleaser! It hit the ground running in 2011, spreading its wings through strategic franchises in hot shopping spots like SM, Robinsons, Waltermart, Citymall, Xentro Mall, and more. With its finger on the pulse, Swirls has its sights set on an ever-growing network.

Ever since its sweet beginnings, Swirls Ice Cream has been winning over the hearts of Filipinos with its delicious treats. Their secret ingredient? A dash of innovation and expansion that's been key to their success.

With over 60 branches scattered across the Luzon, Visayas, and Mindanao regions, they're on a mission to reach every corner of the nation! For 15 years now, we are not just scooping happiness; we are building a family here at Swirls Ice Cream!

Mission

To become the nation's favorite and best-tasting Filipino ice cream, motivated by excellence and passion.

Vision

To make Swirls Ice Cream accessible to all Filipinos by expanding its network presence throughout the country and maintaining its affordability.

Meet the Team

Swirls Ice Cream brand is under the careful management of CPM Ventures Co., led by founders: Lito, Ronald, and Alvin, envisioned Swirls Ice Cream Store as a place where community and flavor come together. Their journey began with a shared love for ice cream and a dream to create a gathering spot for friends and families.